Become Memorable
When people walk away with your merchandise, what do you want them to do with it? Throw it away or keep it for years?
To answer this, let’s take it back to what you do. Are you offering something cheap and cheerful, or do you operate at a high quality, with a price point that reflect this?
If it’s the latter, offering merchandise to the right people will have a long-lasting impression, as well as giving you an excellent ROI. People always appreciate quality, more so than a plastic pen with your logo on that doesn’t stand out from the crowd.
Brand psychology plays a massive part in what you offer. It’s about making your brand elicit an emotion from whoever you engage with. You want people to walk away feeling like they are special because you gave them something exclusive. Something that only a handful of people receive.
Why?
Because when they feel this level of emotion, they place that emotion to your brand.
And that is becoming memorable in the right way.
Brand Evaluations
How do you want to be seen? What’s your message? What do you want people to feel?
Your brand identity is all of this and more.
It’s why we strongly recommend all of our clients complete a thorough brand evaluation. This project gives you the information needed to set the direction, budget and tone of your campaign and influence what merchandise you go with.
If you need support with this, let us know and we’ll build it into our service!
Identifying your culture and image
Anything you give away is an extension of you and your brand. Therefore, you need merchandise that showcases who you are and what you stand for.
We go deeper than this though, as we also look at what supports your brand, from sales data, customer experience and where you want to take your brand in the future, to how you’ll use what we supply and the impact you want it to have.
Giving you a Return on Investment
It’s easy to fall into the trap of “we won’t spend a lot so one new order covers it” and opt for high volume low cost.
But, as we’ve said, the psychology behind that thought process can be detrimental to what you want to achieve.
That’s why part of our process is looking at maximising engagement in the right way. This usually starts with analysing data that matches what your audience like and see as valuable, to the right merchandise.
By using this engagement, we can look at how to use your budget in the right way and give you the biggest return on investment possible.
